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One design language for a childcare company, from Intercom flows to conference booths.

Kinderlime builds software for early-education childcare providers. As their product designer, I worked with marketing, analytics, engineering, and the C-suite to build a coherent design language across every surface the brand touched.

Role

Product Designer

Timeline

2019 – 2020

Scope

Web, in-product messaging, social, sales collateral, print

Outcome

+15% engagement · +2% conversion

The work

A startup brand lives or dies on consistency it can't usually afford. My job was to make every customer touchpoint feel like one company: the marketing site, in-app Intercom flows, social channels, and the physical materials the sales team carried into conferences. Redesigned Intercom onboarding and engagement flows lifted engagement 15%, and a new conversion-focused microsite added 2% to sign-up conversion.

Web

Kinderlime homepage hero design
Kinderlime demo request page design
Kinderlime pricing page design
The marketing site: hero, demo request, and pricing, each page rebuilt around a single conversion goal.

Social

Kinderlime social media style guide
A social style guide that let a non-designer marketing team ship on-brand content daily.

Tangibles

Kinderlime business cards
Kinderlime conference banner
Executive-facing brand assets: business cards and conference banners that carried the same system into the physical world.

Outcome

+15%engagement from redesigned Intercom flows
+2%conversion lift from the new microsite
1 systemspanning web, mobile, social, and print
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