Jackie Pan.

Building a scalable virtual learning platform, starting with the sitemap.

At WebEnertia, I led the full redesign of ActuaryExamTutor's website: simplifying their design ecosystem, modernizing it to industry best practices, and positioning them to compete in virtual learning.

Role

UX Designer

Timeline

2019

Team

Kyle Moore (Engineering) · Ashley Nasseri (PM)

Outcome

Core web vitals improved 30%

Architecture first

The old site had grown page by page until students couldn't tell courses from study guides from pricing. The redesign started with information architecture: a sitemap that collapsed overlapping sections into a clear path from "what exam am I taking?" to enrollment.

ActuaryExamTutor sitemap and information architecture — The new information architecture: one path from exam selection to enrollment.

The redesign

ActuaryExamTutor course overview page design

ActuaryExamTutor important information page design

ActuaryExamTutor testimonials page design — Home, course overview, key information, and social proof, in a responsive WordPress build with scalable design documentation.

Outcome

30%improvement in core web vitals

1 systemof scalable design documentation for future pages

Dailydesign sessions that streamlined client collaboration